CONSUMER products hologram
| Art Direction | Motion Design | Event Design
| Art Direction | Motion Design | Event Design
situation
At Licensing Expo 2023, Paramount wanted to make a bold statement on the show floor to capture the attention of thousands of attendees and drive deeper engagement with prospective partners.
task
I was responsible for creating a visually impactful experience that would highlight Paramount Shop, our direct-to-consumer
e-commerce site. I aimed to showcase the breadth of Paramount’s brands and products in a way that stood out from competing booths.
Action
I collaborated with the team at Holovisn to develop a hologram loop. I provided creative direction on product modeling and animation, ensuring each item was represented with accuracy and appeal.
Leveraging knowledge of Paramount’s IP and brand standards, I guided the effective use of available art and assets to maximize visual impact and maintain brand integrity throughout the installation.
Animation reference provided to the team:
product direction provided to the team:
Result
The hologram was the centerpiece of the Paramount booth. It’s placement and bold visuals pulled people in, created buzz on the floor, and even got called out as one of the Expo’s standout experiences. The best part — it sparked so much curiosity that we had hundreds of walk-up meetings with potential partners.
