Amazon Landing Pages
Paramount needed to create excitement around two major theatrical releases — Teenage Mutant Ninja Turtles: Mutant Mayhem and PAW Patrol: The Mighty Movie — while also driving product sales through the Amazon Marketplace in European markets. The challenge was to design digital experiences that could both excite fans and highlight consumer products in a compelling way.
| Art Direction | Motion Design
| Art Direction | Motion Design
Task
I was responsible for designing and directing animated Amazon Marketplace Landing Pages that would captivate audiences, showcase Paramount’s products, and drive stronger retail performance. The project required delivering pages across multiple European markets, translated into five languages, and optimized for both desktop and mobile formats to ensure maximum accessibility and impact.
Action
I began by prototyping concepts for Teenage Mutant Ninja Turtles: Mutant Mayhem, using these early experiments to define the creative direction and establish a visual standard for subsequent work.
Building on these insights, I led the creation of animated landing pages for PAW Patrol: The Mighty Movie, designing dynamic, action-packed videos that showcased products and offered a compelling preview of Paramount’s Amazon Brand Store. While I focused on the Paw Patrol animations, Analogue Studio brought the TMNT pages to life under my guidance, using my prototypes and design direction to ensure consistency and impact across both campaigns.
result
These campaigns became standout sales and marketing tools. The TMNT landing pages generated buzz and reinforced the franchise’s ongoing success, while the PAW Patrol pages contributed to over $1.5 billion in retail sales. Together, they show how strategic creative direction and engaging digital experiences can excite partners and deliver real business results.