Trade Publication ads
Over the years at Paramount — and previously ViacomCBS — the brand has invested in strategic marketing ads placed in printed publications and industry webpages. These placements needed to cut through the noise in competitive global markets, showcase the strength of the portfolio, and remain authentic to each property’s brand.
| Graphic Design for print & digital
| Graphic Design for print & digital
task
I was responsible for designing a wide range of ads that went beyond looking good — they had to spark interest, feel cohesive across multiple franchises, and give partners a reason to lean in and explore more.
| Graphic Design for print & digital
| Graphic Design for print & digital
Action
I created a mix of trade publication ads, newsletters, and partner communications that blended bold visuals, clean layouts, and storytelling. Working across multiple style guides, I pulled everything together into polished designs that felt on-brand.
| Graphic Design for print & digital
| Graphic Design for print & digital
result
The work helped amplify Paramount’s presence, generating excitement with partners and reinforcing the company’s reputation as a leader in consumer products.
