Brand Motion Design Kits
Paramount Consumer Products & Experiences needed motion assets that could flex across presentations, videos, and other B2B communications. The challenge was to create a system that worked for multiple brands while staying adaptable for different platforms and teams.
Presentation & VIRTUAL Event Design
Presentation & VIRTUAL Event Design
Task
I was responsible for partnering with an external vendor to develop reusable motion design kits that would capture each brand’s identity while remaining modular and scalable.
Action
I collaborated closely with Studio Analogue, guiding their work with brand knowledge and motion design expertise. I provided inspiration decks, successful motion examples, and detailed brand guidelines to shape the creative direction. Through multiple rounds of iteration and refinement, I ensured the assets aligned with both creative and business needs.
Result
The final motion kits gave Paramount’s creative teams versatile assets they could easily repurpose across presentations, videos, and partner communications—bringing our brands to life while saving time and ensuring consistency across global markets.